REAL Advantage in today's changing Real
Estate Market
It is no question that the internet, mobile
communications, and other technology have revolutionized the way we
live. Over the past 15 years, personal computers and
mobile phones have become a staple in every
household. It is not uncommon to see computers and cell phones
out number the amount of people living in a
house.
The Real Estate Industry, like many other
industries, has been effected tremendously
by this technological revolution. With information literally
at people's finger tips, the majority of home searches
start on the internet. Email and web-based marketing have
become more and more popular in recent years. However,
with all the technological advances and resulting changes
in the Real Estate Industry, several Real Estate agents are still in
the dark when it comes to leveraging technology to sell
homes.
Electronic based marketing, both through websites
and email can reach more potential buyers then
any mailing campaign. The main reason
being, mail campaigns are much more costly. The
cost of postage, paper, and printing limit the amount of people that
can be reached. Electronic campaigns typically only involve
start up costs or monthly fees (e.g. software, monthly web
based services, etc.) therefore eliminating the per person cost
associated with paper based campaigns. Remember, it doesn't
cost 44 cents to send an email. You can send an
unlimited amount of email to anyone across the globe, and in the end you
will only have fixed costs to worry about.
What is REAL
Advantage?
RealHouseSales.com provides sellers and agents
with a technology first approach for selling real estate. Our
philosophy is simple and involves attracting buyers, engaging them,
and continually advertising your property to them. We
will attract and engage potential buyers to our websites by
initiating an aggressive e-marketing campaign leveraging the
latest computer technology, social media networking sites, and search
engine optimization (SEO) methods and technologies.
- Attract Potential Buyers By Leveraging
Social Media
Social Media is the newest marketing tool
available to businesses selling consumer goods and
services. It is not uncommon to see a company direct
you to their Facebook page rather then their own website.
REALHouseSales.com uses social media websites to draw
buyers to our websites. We advertise on well known global
social media websites as well as local social media
websites.
- Attract Potential Buyers By Using
SEO Technology and Methods
Chances are if you have ever used a computer
you have heard of and know what a search engine is. A search
engine is website users go to and perform key word searches to try
an locate content on the internet. Since this is typically
where many real estate searches start, REALHouseSales.com uses
Search Engine Optimization (SEO) technologies and methods to
ensure that our websites will appear in keyword searches
targeted at finding real estate for
sale.
- Engage Potential Buyers By Using the
Latest Computer Technology
REALHouseSales.com provides tools and content to
help both buyers and sellers make informed and educated decisions
when buying and selling real estate. Our utilization of
computer technology helps us engage buyers buy encouraging repeat
usage of the website and provides us with methods to
continually market real estate listings to site users based on their
real estate needs and preferences. Our usage of the latest
computer technology will encourage buyers to recognize us as the
trusted source for searching for Real Estate.
- Continually Advertise
Your Real Estate
Engaging potential buyers will enable
continuous advertising. Our continuous advertising strategy
involves aggressive
and frequent email campaigns. Emails of featured
properties will be blasted to potential buyers on a regular
basis. |